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Guest Column: The "It" in Championship

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By @Filthy_Cent

1997. I remember it like it was yesterday. It was game 7 of the World Series. I was watching it in the basement of my home in Shaker Heights, Ohio, nervous, thinking, "This is it." We were up one in the top of the ninth inning, the Indians, were 2 outs away from winning the World Series and breaking the "curse" that had haunted Cleveland sports for decades. And then, it happened. "It" being the horror I had only heard about from my older family members, seen on ESPN, or read about in the papers. The thing I would come to witness again as I got older. The "IT" I refer to, is the heart breaking feeling of watching your team lose a championship.

The Indians would go on to blow the lead, at home, and in for that, Cleveland sports fans everywhere got to watch the Florida Marlin's celebrate winning a championship, IN CLEVELAND. To this day I've never really followed the Indian's, nor baseball. That was the second time I was old enough to remember a Cleveland sports team close to a championship (the prior being in ‘95 against the Atlanta Braves) but that was the first time I had to feel that heart break. That sickening feeling that almost makes you want to puke. However, it wasn't the last. I would feel that same sickening feeling two more times in my lifetime. 10 years later the Cleveland Cavaliers would be swept by the San Antonio Spurs in game 4 of the 2007 NBA Finals. Again, they would celebrate on our home court. In the 2015 NBA season, my Cavs lost in 6 games to the Golden State Warriors. For a third time, the opposing team would enjoy the sweet taste of celebrating a championship on our floor.

As much as I hate to say it, that might have been the most bitter of the three. Our team was down two NBA All-Stars, and the consensus around social media and the sports world was, "No excuses". As a sports fan, I myself, had to chew and swallow the bitter pill that indeed, no matter the circumstances, the Golden State Warriors were the 2015 NBA Champions, and the Cavs weren't. That was reality. I carried that bitterness in my heart for the whole 2015-2016 season. It ate it me and tormented me for the whole 82 game regular season. In my heart I KNEW, if we were healthy in last year's finals, the outcome would be different, but we weren't. The only thing I had my eyes set on was a rematch in 2016.

A win in the Finals wouldn't mean as much if we were to beat another team. I wanted the Warriors. Healthy. No excuses.

I got what I wanted.

The Golden State Warriors were the defending champions. Steph Curry was the league MVP (their vote, not mine) two years in a row, and was the first unanimous MVP EVER. The Warriors also had the 2015 Finals MVP in Andre Iguodala. The Warriors broke the regular season winning record by one game over the Spurs. 73-9. Still...I wasn't worried. I wanted to play GS healthy. I wanted a fair rematch. I got what I wanted. This time. Still not worried. The Warriors gained a 3- 1 series lead. We were facing the odds. No team had ever come back in the finals down 3--1. BUT... the wake, that moment when LBJ & Kyrie realized, "NO ONE ON THE PLANET CAN GUARD ME!" (THAT’S ANOTHER ARTICLE FOR LATER). 3-2, we still alive. 3-3, it’s a series. Game 7. The Block, The Shot. The End.


So yes, this is OUR championship. Ours. For everyone that has ever felt the "it,” Cleveland. It’s ours

New Music: @NephlonDon - D.A.R.K

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Stream D.A.R.K here.

From artist rep:

Private Club Records is a collective of artists who are different in their own way and next up on the roster is NephLon Don. He has a sound that isn't like the most he can switch things up and sound like a whole other artist. He is known for his trap based sound and always has bangers for days. He is now back with his latest release titled "D.A.R.K" which has hard hitting 808's mixes with the unique vocals of NephLon Don. Be sure to look out for a lot more music and visuals on the way.

Let's Talk DARBiz: Starting A Business - The First Steps

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A collaborative effort between SpeedontheBeat.com and DefineaRevolution.com, "Let's Talk DARBiz" was created with those entrepreneurs in mind. If you've ever wanted to start up your own company, we've got you. Today, Ali Golds, a UK-based writer and successful businesswoman in her own right, shares some tips for taking those first steps. So, without any further ado, let's get into it.


Being your own boss, running your own business, and being responsible for your own success, is one of the most amazing things you can do. The satisfaction of knowing that you, and you alone, are responsible for the achievements of the day; that the money in the bank has come from your hard work, and your happy clients are happy as a result of your applied skills and knowledge, is immeasurable.


So how do you get from an idea to a fully-fledged business? How do you take those skills, that knowledge and experience and turn it all into cold, hard cash? How do you take that first step into the unknown and come out the other side with a top class product, compelling brand and clients who love you?

As a seven-business veteran, an experienced start-up coach specialising in business development, and author of How To Be Your Own Boss As A Single Mum, as well as regularly consulted on business matters by a wide range of companies and founders, I’m going to show you. I’ve worked with start-ups run by teenagers right through to those in their 70’s and in every industry you can imagine, from artists and musicians, to bookkeepers and writers, via hairdressers and carpenters. There’s no challenge I haven’t encountered either myself, or through my coaching, and I’ve been round the block more than a few times.

I’ve experienced heady highs, and I’ve experienced the lowest of lows. From owning fancy houses and fast cars, to facing bankruptcy due to failed ventures – I’ve been there and done it. But do you know what? I wouldn’t change a thing. Ridiculously wealthy or totally broke, I love being my own boss; making my own decisions and designing my own future. The heartbreak has been worth it and, as we go through this series, you’ll see why my passion for start-ups is unrivalled. After all, knowing that the business you’ve created, whatever it may be, has helped and supported others, is humbling. And feels pretty good too.


Over the next four weeks, we’re going to look at the practicalities of starting a business, the marketing, the finance, and then how to get it off the ground. I’m going to share my time-tested hints, tips, tricks and solutions with you, plus there’ll be lots of opportunities for you to ask me questions about your own business – or to make suggestions for other articles you’d like to see.

Enjoy the journey!

Today, we’re going to look at business planning; why it’s important, and what you need to think about. We’re going to look at your business, and at you; the product or service you’re selling, and the skills you have.

Firstly, let’s get the urban myth out of the way. You know the one: a business plan only needs to be one page long. Yeah, forget that. We all know someone who’ll try to get out of doing something properly. That’s this person. After all, would you really go on the most important journey of your life without a map and a torch? Jump off a cliff, or take that first step into the unknown that I mentioned earlier, without having checked out the lay of the land first? No, I didn’t think so. A business plan gives your business just that – an overview of what it’s doing, why, where, and how it will make and spend its money. Without a business plan, trust me, it’s going nowhere fast.

Your business: business planning

There are lots of business plan pro-formas online, or you can pick one up from your local bank. Alternatively, feel free to drop me an email and I will send you the one I use. In essence, the sections you will need to consider are:

Your Business
o   Executive Summary (write this after you’ve finished the plan)
o   Business details
§  Company name
§  Address
§  Telephone number
§  Legal status
o   Key personnel
§  Name
§  Position
§  Responsibilities
§  Relevant experience and knowledge
§  Previous employment
§  Key skills
o   Your vision
§  Offer
§  Goals and targets
·         Next 12 months
·         Next 3-5 years
o   Marketing
§  Your offer
·         Products/services detail
§  Customer research
§  Competitor research
§  Pricing
·         Branding
§  Promotion, advertising and PR
o   Operations and logistics
§  Staff
§  Suppliers
§  Premises
§  Equipment
o   Finance
§  Personal survival budget
§  Sourcing finance
§  Profit and loss account
§  Budgets
§  Cashflow forecast

You can see why this wouldn’t fit on one page.

Business plans give you a framework to work to, a set of guides, at a time when all rules and guides have been thrown out of the window. It’s all new, pretty much all unknown, so having an idea of at least some of what might to be come is invaluable. A business plan will give you that. However, please see it as a living document, and something to be regularly updated. Don’t write it, put it on a shelf as a task ticked off the ‘Start up To Do’ list, and then ignore it. Plans don’t work by themselves when they’re left on the shelf; they need a lot of energy behind them. Your energy.

You: your skills

As important as your plan, is you. No number of brilliant ideas or products will make up for a business owner who just isn’t entrepreneurial. Similarly, no amount of entrepreneurial skills will substitute for a terrible set of ideas. There’s a symbiotic relationship between the two: one can’t exist without the other.

Creative
Persuasive
Good communicator
Listens to their gut feeling (intuition)
Good negotiator
Copes with uncertainty and complexity
Confident
Builds trust with others
Can present information
Resilient
Can present themselves
Literate
Focused
Numerate
Independent
Risk taker
Problem solver

  
We can learn to be entrepreneurial though, and can develop our existing skills to the level that we can then run our own business. Where do you sit on these? Have you identified any obvious gaps, and what can you do to redress them? For instance, are you a great communicator but not so good at negotiating or presenting information? Some of the gaps can be resolved by training, which is freely available online and at business centres; others by confidence and practice.

One of the most common things I hear from business owners in the very early stages of starting up is that they are pretty useless at everything on the list. I’d disagree. Most of use these skills in everyday life, we just don’t realise it. Take some time to think about when you last solved a problem at home, or had to be persuasive in a work situation. I’d take a guess that these both happened within the last few days, so… I’ll leave you to finish the rest of the sentence.

In reality, it just comes down to confidence – confidence that you have a great idea, that people would be interested in it and that you are the person to deliver it to them. That’s all it boils down to. And if it goes wrong? Which it does for some businesses? Well, so what? So you tried something and it didn’t work. So you got off your sofa, went out into the world, tried something and it didn’t quite hit the sweet spot. So what are you going to take from that? What learnings are there for you that you can take into your next venture? It’s not failure; it’s education. And it’s perfectly fine.

But you’re going to write a plan, and you’re going to be all over everything, aware of the pitfalls and perils, and thinking ahead, so the likelihood of failure is much reduced.


See you next week!

Speed on the Beat Interviews Angela Byrd of @IGotIt4Free & @MadeintheDMV

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It’s been said that everyone in Hollywood can be connected within six degrees of Kevin Bacon. The same rule applies to the DMV rap scene. Just take out Kevin Bacon and swap him for Angela Byrd. The founder of artist and brand think tank MadeintheDMV and artist consulting service I Got It 4 Free, Byrd is an entrepreneur who desires to introduce the entire region to similar opportunities.

From Lightshow to Black Cobain to Fat Trel and everyone in between, if you've heard it and it's come out of the DMV, chances are that Byrd had a hand in creating it. For instance, the MadeintheDMV seminars bring in a who’s who of DMV--and outside-the-area--talent from the artist and journalist point of view. One of the 2014 seminars actually helped me get introduced to local artists such as Brain Rapp, Nature Boi, and Dugee F. Buller on a face-to-face level. It's cool to hear an artist or work with an artist or even cover an artist. But, there's nothing that tops actually meeting and networking with them. Again, that's just a part of what Byrd and her multifaceted projects bring to the area.


For, at least, the past nine years, this student of the game does it all for two reasons: the love of the game and her city. The love and closeness she feels for the area and its music has made her a go-to resource when it comes to music and creating a more unified scene--musically and otherwise.


Born and raised in the DMV, the thirty-one-year-old entrepreneur has been around music and unified movements her whole life. From playing with her church choir as a youngster to interning at Universal Music Group after graduating college to running information panels with Def Jam, Byrd’s passions eventually lead to her work with The Board Administration and writing gigs with publications and websites such as Yo Raps!, AllHipHop.com, The Rapfest, and The Source. However, while still interning, she saw a potential to do more for her city.

“At UMG, I saw that artists needed marketing…for cheaper [than it was being offered],” Byrd said via a phone and written interview. “I went to LA [and saw that] people [back home] needed that quality, that knowledge. If I could provide that level of marketing for [a lower price to aid my city], I wanted to.”

Through this mission to uplift, I Got It 4 Free, originally conceived as a nonprofit organization--but later saw that idea dropped--was born. The grassroots media and marketing company has allowed Byrd the opportunity to work with many artists in the area. And it’s through that desire to unify and collaborate that Byrd stumbled upon two of the biggest talents in the area, Fat Trel and Black Cobain.

“I met Black Cobain through Legreg Harrison because I wanted Nuvo at one of my panels. It was an example of a favor for a favor,” Byrd said. “I first thought his name was ‘Black Cocaine,’ so I was intrigued by that. But when I hear him, his flow is effortless. I knew he had it.” Byrd can be credited with putting Cobain on his first hip-hop show in D.C. With Trel, things were similar. During her time with The Board Administration, Byrd met with Trel. From her first interaction with him at Pure Lounge, she knew that he, like Cobain, had something special.

“When I first heard ‘Cremate Em,’ it was a given.” For artists such as Trel, Black Cobain, TopDolla Sweizy and more, Byrd does “a little bit of everything.” From marketing to artist development, to helping an artist like the aforementioned Sweizy, who hasn’t had much major press, get to the point where he “can’t even walk down the street without having fans run up to him,” to putting Visto in contact with other like-minded individuals to further his HippieLifeKrew movement, Byrd’s been there for a bevy of artists.


But, it’s always been deeper than rap. And Byrd seeks out artists who can make that all-important connection with people outside of their bars. “[For an artist like] Trel, [he’s] got this thing with him…it’s not just about his music. He’s a people person [and] can rap something that’ll bring tears to your eyes.” Additionally, Trel’s ability to connect and pull people into his stories, for Byrd, makes him stand out among the crowd; if you can connect on a musical level, you can use that influence to build something bigger and better. Being about more than the music is a key that Byrd harps on.

While she feels the DMV could produce a platinum artist in a way that Kendrick could go platinum in California alone or Diddy could run New York to go platinum, its hindrance is growth and unity. This unity is a bit complex; it requires everyone's input while still embracing each region’s individual sound—versus lumping everyone together. 

“We’ve got the normal growing pains…[but] we’ve got to take a lot more pride in our city, our culture,” Byrd suggested. “We can’t just have Maryland rappers telling DC’s story. They’ve got their own scene, DC has its own scene. You don’t show the real DC or the real Maryland that way.” Because of that homogenization of the area, Byrd feels, you don’t get as much of a Virginia or Baltimore sound coming through; everyone’s labeled as being from DC or the DMV because it’s easier. That fight for unity, but against homogenization and simple labels permeates through everything that she does, from writing to aiding community efforts such as WillRap4Food.

“[When I write for sites], I push for strong writing, more than [just blurbs about songs]. [When I listen to artists], if you believe in you, I can believe in you; you don’t have to be ‘big.’ When I [and the MadeintheDMV team] work with WillRap4Food, we want to bring awareness to the cause, to bring in those ‘popular’/’street’ rappers in to make giving back ‘cool.’ When I [work with MadeintheDMV at events], I want to create a platform because there’s a certain quality that the DMV needs [from its artists].” An activist in the body of a “female Hov,” Byrd also wants to use her platform to unify the entire area, not just the rap scene.

“Altogether, [music or otherwise] we’re gonna be alright. But, even our leaders need to be more open [in listening to the community].” From issues regarding the region's marijuana laws to helping the less-fortunate, this unity is dire. And Byrd’s already shown she has an eye for what works, from the “street artist” to the “internet/blog rapper” to aiding the DMV down to the communal level. So, when she says something, it’s probably best we all sit back, relax, and listen.

Byrd and the MadeintheDMV team are prepping for the upcoming DMV Track Stars event, featuring guest judging from Genius' Rob Markham. The event happens on August 15th at 7:00PM. More details to be announced. To register to perform or enter the production battle, visit MadeintheDMV.com


Quickie Retro Review: Panty & Stocking with Garterbelt

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Gainax (and Gainax offspring) has a habit of brainbleaching the fuck out of its anime, and fans of said anime. 


From Eva's original ending to the Gunbuster OVA to the abrupt coming-of-age (pun intended) of Naota in FLCL to Rebuild of Evangelion's purported lack of an end, if you want mindfucks, choose Gainax. Seriously guys! It's been three years at this point. Can we just give up hope of Evangelion: Final is ever going to be a thing? Anno himself has seemingly moved on from the Rebuild series in some ways. Either you choose Gainax, or you go to something borderline hilarious-meets-beautifully-psychotic-as-donkey-turds asElfen Lied. But, one thing they know how to do well is, before the brainbleach, they've made some damn good anime.


I want to highlight the Teen Titans Go of Gainax (and I mean that in a good way. Put the pitchforks down), the series that Kill la Kill owes a lot of its batshit craziness to (mainly because the folks who worked on it founded Trigger a few years later). No, we're not talking TTGL. I love TTGL, but we've beat the story of Kamina and Simon to a pulp on this site. 

Instead, let's talk Panty & Stocking with Garterbelt


I got introduced to this series in 2012 through Drizzle Sez. Drizzle Sez and the rest of the Profound Assholes know their anime. The premise is simple. Well, simple enough. 

Two fallen angels, Panty and Stocking, combat shit monsters, high school elections, devil spawn, and more in hopes of getting back into God's good graces. They're led by a BDSM-loving, afro-having, jive-spewing priest named Garterbelt (he gets a pass in being outright "racist," since pretty much everything in the show is played for outlandish laughs) and undergo transformation sequences that'd make Ryuko Matoi, post-Super Saiyan Senketsu, blush.

Yep. It's one of those anime.

What makes PSG stand out, for me, is its blatant parody of pop culture. From Americanime like Teen Titans and Avatar: The Last Airbender to other anime to late-night TV and politics. Nothing's sacred. For instance, let's talk the episode setup. It felt like it was, in some ways, meant as a fuck you to convention (like the series itself is). Episodes are split up into two, usually non-related, segments and are just as interested in making you laugh at the absurdity as they are making you "ooh" and "aah." And that's sexual and nonsexual oohing and aahing, by the way. 

For instance, remember I said that the duo of Panty (the hypersexual one) and Stocking (the foodie) had a pretty NSFW transformation sequence? Yeah...it literally showcases realistically drawn versions of the duo (the rest of the series is drawn in a somewhat chibi style that also pays homage to shows like The Powerpuff Girls and Dexter's Laboratory) stripping and removing said panties and stockings to brandish big-ass guns.

Again, it's one of those anime. 


Instead of just promising fan service (hi Misato), it drenches every orifice in fan service. Twice. It takes the concept of Gainaxing and, instead of jiggly boobs, applies it to just sexuality in general. I mean, there're segments of the series revolving around Panty taking a guy's virginity to save the world through a super-weapon unsheathed by fucking the shit out of someone and not just having it be about the physical aspect of sex.

It's really a mindfuck of a show. But, unlike Eva, it knows it's a mindfuck and doesn't try to hide how crazy it is through faux-psychoanalytical garbage or anything. It's a series about two fallen angels slapping the world in the dick in hopes of being received well by God...and getting a couple jollies of their own on the way. If you enjoy the hotheadedness of TTGL and wish that it had Kill la Kill's sexy factor with a soundtrack that's parts EDM and parts One-Punch Man, you'll enjoy PSG. Otherwise, you're probably looking in the wrong place for anime.

So, where does the Gainax brainbleach come in? Where else but the finale. I won't spoil it for anyone who hasn't treated themselves to this shitshow (I mean that in a good way), but it's pretty WTF-worthy. But, even with that in mind, I've definitely seen worse anime (and have seen few funnier and/or raunchier).

Let's Talk #DARBiz: Marketing Your Business

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A collaborative effort between SpeedontheBeat.com and DefineaRevolution.com, "Let's Talk DARBiz" was created with those entrepreneurs in mind. If you've ever wanted to start up your own company, we've got you. Today, Ali Golds, a UK-based writer and successful businesswoman in her own right, shares some tips for marketing. So, without any further ado, let's get into it.

Being your own boss, running your own business, and being responsible for your own success, is one of the most amazing things you can do. The satisfaction of knowing that you, and you alone, are responsible for the achievements of the day; that the money in the bank has come from your hard work, and your happy clients are happy as a result of your applied skills and knowledge, is immeasurable.


So how do you get from an idea to a fully-fledged business? How do you take those skills, that knowledge and experience and turn it all into cold, hard cash? How do you take that first step into the unknown and come out the other side with a top class product, compelling brand and clients who love you?

As a seven-business veteran, an experienced start-up coach specialising in business development, and best-selling author of How To Be Your Own Boss As A Single Mum, as well as regularly consulted on business matters by a wide range of companies and founders, I’m going to show you. I’ve worked with start-ups run by teenagers right through to those in their 70’s and in every industry you can imagine, from artists and musicians, to bookkeepers and writers, via hairdressers and carpenters. There’s no challenge I haven’t encountered either myself, or through my coaching, and I’ve been round the block more than a few times.

I’ve experienced heady highs, and I’ve experienced the lowest of lows. From owning fancy houses and fast cars, to facing bankruptcy due to failed ventures – I’ve been there and done it. But do you know what? I wouldn’t change a thing. Ridiculously wealthy or totally broke, I love being my own boss; making my own decisions and designing my own future. The heartbreak has been worth it and, as we go through this series, you’ll see why my passion for start-ups is unrivalled. After all, knowing that the business you’ve created, whatever it may be, has helped and supported others, is humbling. And feels pretty good too.


Over the next four weeks, we’re going to look at the practicalities of starting a business, the marketing, the finance, and then how to get it off the ground. I’m going to share my time-tested hints, tips, tricks and solutions with you, plus there’ll be lots of opportunities for you to ask me questions about your own business – or to make suggestions for other articles you’d like to see.

Enjoy the journey!

Today I’m going to talk about marketing your business; defining your vision, customer and competitor research, tying down your offer, and figuring out how much to charge.



Your vision and goals

It’s important to know what you’re doing this for, what you want from your business, and to then translate that into workable, and achievable, goals. You will no doubt have already heard of SMART goals but for those who haven’t, I've listed them below:
Specific Measurable Achievable Realistic Timely

Everything you set yourself as a target, or as a goal, should be written as a SMART goal; that way it’s much easier to measure whether you've achieved it or not, and it will also help you to write your next set of targets. Think about what you’d like to achieve in your first twelve months. For a lot of businesses, this can just be to still be trading at the end of the period; a huge challenge in itself! And what would you like to achieve in your first three or five years? Perhaps you want to be turning over X amount in revenue, have a couple of members of staff, or have developed a new product or service. Whatever it is, write it down and embrace it. You can also use these goals as motivation in your daily life; a reminder of what you’re working for and towards on those days when you may well question your sanity. We've all been there, trust me!
Your offer Are you completely clear about what your business does? What it sells, or what it offers? And what are the benefits to clients who buy from or work with you? If you want to make money, and bring in clients, these aspects need to be thought through before you start marketing your business. A couple of points: you will need, also, to have devised your USP – your Unique Selling Point. This is what makes you different to your competitors and is what you will sell yourself on. It could be that you deliver products to clients within 24 hours, and your competitors don’t, or perhaps you offer a service in a way that others don’t. Whatever your USP is, you need to identify it and make it the core of your marketing message. You can learn more about devising your USP here. Secondly, you must learn to sell on the benefits of what you do, not the features. Successful sales people always sell on the benefits; what difference does product/service make to the lives of your clients, why should they buy it? Here’s a trick I use when helping clients to define the benefits of their offer: use the phrase ‘So?’ at the end of every benefit statement. Write down the benefit, as you see it, and then ask yourself ‘So?’ meaning, and this is useful to me why? The more you drill down the reasons why your offer is what clients want, the further you’ll get to identifying the true benefits of your product or service. Research Do you know what your customer really wants? Not just what you think they want? Do you know what your competitors offer, and why customers like purchasing from them? Doing your research is a vital part of starting a business, and not to be undertaken lightly. You can run online surveys, focus groups, and send out sample products for feedback, for example. Always listen to feedback, particularly in the early planning stages, and take on board any suggestions for alteration or adjustment, but without compromising what your business stands for (a difficult balance sometimes). Competitor research should be an ongoing process, not something done just for your business plan. You will have direct and indirect competitors, local and national competitors (potentially) and they will change regularly. Being aware, therefore, of what the competition is up to is sensible and highly useful for your own business planning; start-up and growth. Pricing I could write a series of blogs just on this subject alone but suffice to say that pricing is the marketing topic that most start-ups worry about. There are schools of thought that say you should weigh up your offering alongside that of your competitors, and then make a decision as to where you position yourself; and there are schools of thought that say you should price according to your heart and if you want to charge lots of money for what you do, then you should. I will just say this: whatever price you charge, make sure that your research bears out that the market will sustain it, and that you cover your costs and profit margin sufficiently. If clients look at your offer and don’t think the price stacks up, they won’t buy. Simple as. Promotion and advertising There’s a stack of ways to get your name out there and bring in some clients, and a lot can be done for free. You should be prepared to pay for work on your branding, which underpins everything else you do, and also for a website if you aren’t very techy (or don’t have the time to learn). Here’s a few suggestions of basic marketing tools and methods that you can use to promote your business:
  • Website
  • Social media
  • Speaking engagements
  • Blogs
  • Webinars and videos
  • Networking
  • Freebies, extras and special offers (don’t overdo these!)
Advertising is a targeted way of finding clients but, even though you can pinpoint your ideal lead with laser accuracy, it still has a relatively low success rate; somewhere between 20-25%. Much more successful is word of mouth recommendation – so start working on getting testimonials from previous clients, and using them in your marketing campaigns. There’s a lot more to marketing, and not enough space here today to go into everything. I always recommend speaking to experts, finding articles and videos online, and talking to those already running a business to really get to the heart of how to market to clients. Marketing is a work in progress for every business, every day; not just for start-ups. Is there a business topic you’d like to know more about? Got a question you’d like answered? Let us know! See you next week!

Degrassi Next Class: Season Two Review

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Warning: This review will contain spoilers. Like, spoilers out the ass type of spoilers. Reader discretion is advised. This will also read more like a rant than an actual "review."


Photo Credit: Netflix/Degrassi: Next Class

Oh, Degrassi.

Only your Canadian teen drama-ness can take us from an averted Columbine to a prank turned BLM protest(s) to a tragic bus accident that brings said prank storyline to a close. Yep, they went there. In the ten-episode second season of the Netflix incarnation of Degrassi, the writers decided to just lose all forms of restraint and packed drama and craziness into every episode.

And that's what made it one of the most enjoyable seasons, for me, in a while.

Fresh off the Hollingsworth Hellstorm from season one, which saw older brother Miles experiment with drugs and sexy times, his younger brother Hunter almost go ballistic, and his sister Frankie go from wallflower to friend-related Catfishee to getting romantically involved with a straight-edged drummer, we're thrown right back into the fire. This time, Frankie decides to reprank a predominantly Black high school by drawing their volleyball team as animals (because, you know, the other school is called "The Zoo").

Photo Credit: Netflix

This, of course, ends badly and sets up one of the main storylines of the seasons. See, even with the random Spinner returns, this season was, once again, about the Hollingsworth family. And it works. Why? Well, they're all compelling kids, even though they (along with the entire cast) looks more model-esque than authentic teenagers, that are written to be rich and richly ignorant of how the real world works.

What doesn't work is the five-second cameos from most DTNG alumni, aside from Peter. Now, I love seeing how Emma and Liberty are doing. But, many of the cameos were poorly written into the story (even with the "oh, let's have a 60th anniversary for Degrassi, the school, during the season which contains the show's 500th episode" vibe many of the cameos exist in). Yeah, we got to see alumni interact with current students and showcase what makes Degrassi, the show, so much fun (seeing people "go there" over hot-button issues in a way only Canada can). But, I don't know.

Maybe it's the lack of Cassie Steele. I mean, she was always, in some ways, Canadian bae. No Cassie Steele makes my heartstrings sad.

Photo Credit: Cassie Steele's IG feed
Photo Credit: Same as above

All foolishness (and little head thinking) aside, you can't have a Degrassi reunion without Manny. That's like having Roots without Kunta Kinte. It feels weird, especially with Emma and Liberty being so prominent in their cameo episode. But, aside from that, the season was a lot of fun. We got BLM protests, analysis of schools' zero tolerance policies, and, again, some crazy-heavy drama to set up season three of DNC (even though some of the drama wasn't as fleshed out as it could've been; you can only do so much with ten 30-minute episodes).

What I'd do, however, is trim the fat. And I hate saying that like this, but it has to be done.

Use that crash at the end of the season to write off some of the characters. It's a bit cheap, but it's Degrassi we're talking about. Even the cheap moments get to you, such as J.T. randomly getting killed because of the Degrassi/Lakehurst feud (that was a legit "man tears" moment for me. I don't care). Just don't let Grace die that way, mainly because of her CF.

Yeah.

So, there you have it. My rant-quality review of DNC season two. Go watch it. Expect some disappointment, and some sadness, but overall? It's decent (even if it gives into some of the well-known Degrassi tropes at times, like borderline preachiness). Now, the wait for season three begins. One of these days, though, I want Drake to randomly appear on the series again. They both owe each other some measure of success. How epic would it be for Drake to pop up, as Drake (because there's no way he could really be Wheelchair Jimmy anymore within the Degrassi mythos), and mentor a student?

If you want a review a bit less "rant-y,"check out TVLine.

WIRTB Review: The Sunny Porno (Reader Discretion Advised)

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Warning: This, considering the contents of what I'm reviewing, will probably get pretty NSFW. Viewer/reader discretion is advised. I won't include photos like that, but this review will talk about sex in a frank manner. Again, viewer/reader discretion is advised. Hopefully, I don't offend everyone in my readership.

After seeing SSU, I've seen better.

I've gotten requests asking me to review this...thing long enough. It's too hard to ignore. So, let's throw a curve in there and hit ourselves a new stroke (tired of the junk puns yet?) and get into a new WIRTB Review. I'm Speed on the Beat and I review the crap, so you don't have to. Today, we're talking the 2016 porno Sunny Side Up: In Through The Backdoor, the official hardcore debut of former WWE talent, The Original Diva, Sunny. I say official because while Wrestling Vixxxens was a thing, it was fetish softcore porn and any other moments of Sunny getting drilled where the sun don't shine were probably leaked videos that she had even less control over.

Our film's...legacy(?) begins a year-plus ago when Sunny, down on her luck from her WWE days, decided to do two things. First, she started taking Skype sessions and camming with folks. Now, you know me. I love cammers. I'm all for cammers. Cammers are greatness. But, many within the wrestling business were just like "dammit Sunny. Not again" to the whole thing. I mean, we've seen Sunny go lower than low a few times before, as discussed in my WIRTB of Sunny's career over on EyesontheRing.com. And this, in some ways, was seen by many wrestling fans and insiders as another notch on the sad belt known as the post-WWF career of Tamara Lynn Sytch.


The second thing was that Sunny decided to auction off her WWE Hall of Fame ring to the highest bidder.


That, like the cam thing, isn't all that bad. Some people do that when it comes to Hall of Fame rings. Doesn't make them bad, per se. However, considering why Sunny was primed to auction off the ring and how she got into the situation she was in (not admitting she needed a boatload of help), it's a bit less admirable. It's more sad than anything and you just want to wrap her up, give her some tea, and give her a hug. If you're struggling with addiction problems, yes, it's harder to admit "hey I need help" sometimes. However, if you've knowingly gone back and forth with these demons (even after you've been offered help and have taken said help) and still ended up back to the point you're doing some of the same stuff? I have a bit less sympathy for you. But, no one's perfect.

Anyway...

Vivid Entertainment, big baller porn company who, a year-or-so prior to Sunny Side Up, scored money with a similarly-themed porno starring Teen Mom Farrah Abraham, reached out to Sunny. Show us the goods and we'll give you cash so you can keep that gaudy-ass WWE ring. Sunny, since she's no stranger to showing the goods, said "coolio" and we got Sunny Side Up.

The porn isn't laughably bad or disgusting or anything. It's more so just...painfully dull. See, if I have someone like Jack Napier talking to some lily-white girl in jive as he jabs her with his member, that's funny. Racist, but funny. It'll make me laugh and hate myself on the inside. That's, somehow, still a decent porno. Why? Because, in those laughs, you also remember it and'll probably crack up if you see a Jack Napier porn again because you're expecting him to be all "yo baby, yo baby, yo. Lemme get a whiff of 'dat ass'" or something. 

If you see Two Girls, One Cup, it's gross as hell. But, it ingrains itself into your memory to the point you're still bound to get a reaction (not erection, unless you're into that sort of thing) from thinking about it years later. It's memorable like that, for all the wrong (or right, again, if you're into that sort of thing) reasons.

Sunny Side Up, again, is neither of those things. It's just by-the-book, "we're both bored to death by this," porno boinking. And that's what makes it bad. See, you go to porn, even amateur porn, to kind of escape a bit. You go to, if you're feeling a bit "Can't Keep My Hands to Myself"-like or whatever, watch and do what you do. You go to see people interested in having sex or self-love. You go to, at times, have a bit of an over-the-top, borderline unrealistic reaction within the porn because of the over(?)-interest in sex and/or self-love. But, at the least, you want to see people who want to have sex. If I wanted to see someone uninterested in sexing, I'd just think about myself in 2012 (man that was a tough period).

The male suitor, some bald cross between Ryback and Mr. Kennedy with, like, half the steroids, seemed uninterested in Sunny. She was never that good of an actor, so she definitely seemed uninterested in him. What, did she not want to do good sex scenes? Was she waiting for the guy to be replaced by the wooden plank she's more accustomed to? Was he waiting for his paycheck? Did either one of them forget to turn off the stove? Or did Sunny want to save her...best for the sequel where she boned some Black guy in a BLM hoodie? We all know how much she loves Black Lives Matter and, you know, Black lives. 

The hyped up "in through the backdoor" scene was...well, it left a lot to be desired, I'll say that much. Now, backdoor love, it's an acquired taste for some. Some people love it, some like it, and others only do it because it pleases their partner (which isn't cool; love the sex you have for you, not your partner). The backdoor love in SSU was neither of these. It was some sad combination of sheer boredom and complete apathy. The male partner, he seemingly became more and more annoyed with her porn moans. Meanwhile, Sunny's trying to act like she's having the time of her life, but she looks just...sad. I'm not talking physically, just like blank stares and exaggerated sex noises throughout.

And this whole thing goes on for about an hour or so, from opening to closing. You know what I could've been doing with that hour-or-so of my time? Actually having sex for one. Watching some old school RAW for two. Hell, I could've just gotten in a couple MLB: The Show games for my "Road To The Show" player (go, digital O's; just pay me more). All of those things are more exciting and more enriching than Sunny Side Up.

God, now I know what The Cinema Snob felt like while watching that Pokemon porno spoof. Hell, I would've taken that twice over Sunny Side Up. At least it had a vibrator fighting a Fleshlight. That's genius compared to this crap. If you're in the search of pseudo-celebrity porn, there's so many better options. I would rather see Sunny get slathered in eggs than watch this turd of a porno again.

...ok, maybe not that far, but it's still pretty bad.

Do I wish Sunny the best in life? Yeah. She's done nothing to harm me (my brain cells, maybe. But not me, personally), so why not? Do I hope she never appears in another porno for as long as the Earth is in existence? Oh, heavens yes! 

New Visuals: @Jay_Wyse - "Remember"

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Armed with reflective verses and imagery, Jay Wyse asks us to remember, among other things, that dreams come true while archival footage of Tupac flicker in the background. That's the main backdrop of the Baltimore native's new Nine Twenty Five visuals. Its simplistic approach works as listeners are bound to intake his words that much clearer as the visuals only enhance the song's slightly pessimistic optimism. Check out the visuals below and, as always, let the artist know if you're feeling it.

WIRTB Review: Notorious

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(Ed. Note: This one is "dedicated" to the guy who made me do this one, @BMDontCheat)

I tried to be nice to this film mainly because Gravy looked like Biggie. No, seriously. That's one of the only reasons why. But, when I saw this film, back in 2009, it was like God told me "Speed, one of these days, you're going to rip this to shreds." And I looked up and said "shrug. Why not?"



Notorious, if you didn't know the story of Christopher George Latore Wallace, would have you believe that his rise-and-fall was this generic teledrama that looks and reads like people just went onto Biggie's Wiki page and pulled off some of the more well-known details about Biggie. That's what makes this film such a stinker. See, Biggie was a larger than life type of guy, even down to his real-life actions versus those of his Frank White persona. But, this film doesn't do that mythos justice. It's like someone said "hey, let's take the cliche moments in 8 Mile, put those into a blender, put some fat rapper into the mix, and pass it off as a Biggie biopic."


If you came into Notorious without knowing much about Biggie, you'd assume that he was this fat kid (played by his real-life son) who got picked on, grew up, blew up selling drugs and freestyling, then got shot up because he was a big deal in the music business. In other words, he'd seem like your average stereotypical street rapper versus one of the greatest artists who ever lived.

The supporting cast isn't much better. Everyone aside from, pretty much, his mother, Puffy, and Faith Evans were downplayed in the film.


From Naturi Naughton's Lil' Kim pretty much being there to be yet another sexy little sidechick Faith questioned (Kim was never really explored more than this) to Anthony Mackie's Tupac being portrayed as nothing more than a jealous asshole to Anwan "Big G" Glover not really even looking like Snoop or sounding like Snoop (like, at all), characters walked in and out of Biggie's life that should've been focused on more. For instance, where's Craig Mack? And why does he get the "unknown rapper" treatment in the film. Without Craig Mack's "Flava in Your Ear" remix, a lot of folks wouldn't have known who Biggie was. I'm not saying that Mack should've been a big character, but he was a major part of the early career of The Notorious B.I.G. Screw it, the entire Junior M.A.F.I.A. is reduced, pretty much, to seven or eight lines from Cease and a couple crotch shots from Kim.

Additionally, those who were part of his life in a major way, per the movie, they were either toned down story-wise or ramped up for some sort of a faux "emotional connection." Derek Luke's Puffy was made out to be a patron saint compared to everyone else in the film. I guess that's what happens when your writing staff decides to get most of their info from Biggie's mom. Now, let it be known. Voletta Wallace is a great woman. However, for a film of this magnitude, you're going to need more than your main subject's mama helping with the authenticity. Otherwise, you're going to get characters that feel wooden, situations that feel wooden when they should be lively, and dialogue that feels...off.

The dialogue reads like some high schoolers got together in their parents' basement, had a fake studio set up, and decided to go all Home Movies and film themselves a Biggie biopic mixed with the uneven portions of Juno. Squigglevision, folk rock, and all. Except, you know, at least Brendon Small and his team would've both fact checked as much as they could've and...well, made a compelling biopic about a legendary artist.


Hell, at least Diablo Cody knew/knows when to mix drama and comedy to create a pretty realistic look in on her characters. Even when it felt a bit uneven, there was either a realistically funny or a quirky moment that shone more light onto her characters.


For instance, let's break a bit and talk Juno.



Juno, almost ten years later, is still a classic film (dated, in some ways, but classic) to me. The characters felt realistic, even though they were literally characters Cody dreamed up to get her voice out there versus people playing real icons. You felt things for Juno and Paulie. Whether those things were love or eyebrows raising is beside the point. You still felt things for and about them. It probably also helped that Ellen Page was a better actress than most of the entire Notorious cast put together. But, it's an unfair comparison since Juno was a different type of film.

So, let's look at Straight Outta Compton. 


Your cast was lively and realistic. The dialogue was equal parts witty and "let's just tell it how it is/how it may be." The pacing wasn't all over the place, bouncing around like a kid coming down from a sugar high. You were able to suspend reality and see Jason Mitchell as Eazy (even if he wasn't a straight-up clone of Eazy how Gravy and Biggie kind of are/were). And, like in Juno, probably because of the well-roundedness of everything, you felt things for Cube, Eazy, and the rest of the gang.

But here? Nah. Everyone's a cutout. Even the "fleshed-out" characters feel like they belong in a Lifetime movie. You won't go back to Notorious ten minutes later, much less a whole decade later, and say "well, damn. This is a solid, classic look into the life of one of my favorite rappers." You'll just shake your head at the potential.

I feel it also falls on the director, in addition to the writing/research staff. See, George Tillman Jr. is a competent director. But many of his films--yes, even including the vaunted Soul Food--they suffer from teledrama elements that just scream "oh, this is made for TV" even when it shouldn't be.


You can almost feel when a commercial break's coming in Notorious. I halfway expected a narrator to start spewing crap like "Oh boy, how will Biggie get out of this? Tune in next week to find out." A biopic on a classic hip-hop artist shouldn't have that feeling. Hell, a movie about anything that's supposed to be accepted as a good film isn't supposed to have that element of "let's pause for a commercial break here."

Could I have done a better job scripting this? With some research and the like, maybe. But, this isn't about me. It's about Notorious as it stands.

So, was it really that bad? If you look at it like a dark comedy about a rapper that's a proxy for Biggie versus a serious movie about the life and death of someone who's supposed to be Biggie, no. If you go in expecting cornball moments that should make you cry but make you laugh, you'll be fine. However, if you go into this flick expecting to learn something you didn't know about Biggie (or to get more motives behind his music), you'd probably be best fitted watching a documentary on Biggie. Hell, Tupac: Resurrection did a better job talking about Biggie than this film.

All in all, its Lifetime Movie of the Week presentation mixed in with its unbelievable characters and stilted dialogue make this film yet another sacrifice to the WIRTB Gods in an effort to make sure this Pac movie is better. But, with Gravy playing Biggie again (apparently), I don't know. May have the same curse. We'll see...if it ever gets made, that is.

New (To Me) Music: @itsLovelMusic X @FettyWap - The Move

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LoVel is a New York-based R&B artist. About a year ago, he released his Backseat Memories EP to some pretty solid buzz. Since then, he's been keeping busy, mainly working on songs such as the one we're featuring today.


His newest visuals, "The Move," feature him and Fetty Wap figuring out motives, intentions, and desires of a woman they're pursuing. Simple premise, right? Well, yes. But what wins me over with this song is the fact that LoVel's got a smooth voice. That, when added to the fact that Fetty's vocals and verse just feel right on this type of track, makes for a sensual little ditty. So, check it out below and, as always, let the artist(s) know what you think of the track.

New (To Me) Music: @Kodney feat. @OraSlick_Music - "IV Real"

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From Artist Rep:

Four in Roman Numerals is “IV”--but “IV Real” by K.O.D. and Ora Slick is really focused on another meaning of IV. The Ehanyes-produced song--over melancholic trap and echoing sirens--is an injection of real, mainlined with sickening accuracy. K.O.D. plays the manic dope dealer--washing down paranoia with brown liquor while his voice cracks between anger and pain. Ora Slick is the foil--providing concise raps with enough slickness to warrant the name. Together, the duo’s hot/cold dynamic allows them to deliver a perfect shot of anxiety ridden trap--capable of soundtracking a banger or that moment when you don’t know who could be knocking on the door.

The track goes, mainly because of the production's "melancholic" trap vibe. It's dark as midnight with the pessimistic optimism of, well, an SOTB track ramped up to 11. When you take those vibes and put them to the tune of "life is crap, but I'm trying to make my just due so I don't off myself," you're given a different type of trap music. Add that into the fact that both artists are comfortable with their style and are able to create some solid flows and bars, and you've got a ready-for-radio track in the making. Check it out below and, as always, let the artists know how you're feeling.

New Music: @CaliphGK - "The Mood" feat. @JefeReplay

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Came across this track this morning. It's bouncy as hell, and has the elements of a "let's party, then bone" type of track. My favorite aspect of the track has got to be the way Caliph and Jefe Replay switch their flows up throughout the song, possibly to indicate the change of the mood of the song and their demeanors as well. It's a smooth track, so be sure to let the artists know if you're feeling it.

New Music: @KyENathaniel - "Pure Meditation"

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Ever see something that made you both want to say no to drugs and also trip balls at the same time? Well, KyE Nathaniel's visuals for his new track "Pure Meditation" accomplish that goal. The Alice in Wonderland-inspired track and video takes listeners and viewers on a trip where KyE begins to finally see the realities of his situations. The ethereal production lends itself well to KyE's mix of tripper-friendly lyrics and existentialist thought. Overall, it was a trap-influenced track from his upcoming Le' Wave mixtape that I found myself nodding along with and singing its chorus right along with KyE. Check out the visuals below and, as always, let the artist know what you think of the track.

We can't grow without feedback.

Wade Miley to the O's: SOTB's Reaction

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This bearded gentleman is named Wade Miley. He is a starting pitcher in Major League Baseball. He is also, as of yesterday, the newest member of the Baltimore Orioles pitching staff. Through a trade with the Mariners, the Orioles received the rights to Miley, a career 56-54 pitcher and all the Orioles had to give up was a slightly vaunted farmhand who still wasn't exactly ready to compete at the MLB level in Ariel Miranda.

Miranda, 27, was okay in the minors (well, okay by Orioles minor league pitching standards), but guess how he performed during his sole time in the big leagues. No, seriously, take a guess. The four-pitch lefty gave up three runs, four hits, and scored four strikeouts over two innings against, ironically enough, the Seattle Mariners.

Miley, 29, on the other hand, is the definition of "workhorse," appearing in at least 32 games over the past four seasons. It's a cliched term, but it's one the Orioles desperately need. So, what does Miley being a workhorse mean for the Orioles? Well, it means that, hopefully, Mychal Givens won't have to win every game himself. All jokes aside, it gives the Orioles some relief for their relief pitching. Too many times this season, the Orioles have had to rely on their relievers to pitch out of three, four--hell, six--inning jams at a time until someone cracks a three-run homer out the park to give the O's the lead again. And as much as I love to see Zach Britton come in after Worley, Givens, or another reliever has shut down the opposition, I want to see the Baltimore starting staff go longer into games.

Plus, we don't need Britton going the way of Jim Johnson; overworked closers, no matter how great they are, end up losing it--and fast

Miley gives them that.

Now, before we start printing off World Series tickets, let's make one thing clear. Wade Miley's not perfect. In fact, he's far from it. For instance, in Camden Yards, he's been shellacked. Granted, it's only been a few games, but 1-2 with an ERA over eight in your new home...it leaves a bit to be desired. Additionally, he is a pitcher who's garnered about a .500 record (albeit on some somewhat offensively-drained teams) for his career. However, given what he can do and what he represents, he's perfect for the Orioles. Additionally, Miley's under team control through this season and the next. Therefore, it's a better deal, financially, then trading a bunch of prospects for, say, Jeremy Hellickson or Andrew Cashner. Seriously, if I read that Hellickson is coming to Baltimore, I'm just going to pull what remaining strands of hair I have on my head out and shake my fist angrily like many other O's fans.

Am I happy the Orioles are buying and selling like the friggin' Property Brothers? Oh, of course. Am I happy that they're making smart moves versus just going after names? Definitely. Will Wade Miley win game five of the 2016 World Series and clinch an Orioles championship? Screw it, anything's possible with a good ol' helping of that Oriole Magic.

Should We Care About Frank Ocean Anymore?

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Recently (read: within the past 48 hours), Frank Ocean, pretty much, trolled the Internet (again). Fans got excited when he updated his website to include live video feeds. The feeds have since gone dark, again, but it was a flicker in many a fan's heart that said "hey, this album is dropping. Soon. I think. Maybe?" But, should we really even care anymore? I mean, it's been over four years since channel ORANGE released.


When channel ORANGE dropped, I was going through it. My sons' mother and I had been through a crazy breakup (read: emotional cheating is a thing; fuck what your friends say. I'm telling you, from first hand experience, that it's a real thing that's worse than physically cheating in some ways). And, me being the guy who speaks through music, I connected with this album. It probably also helps that, when I frequented strip clubs in 2012, one of my favorite dancers'd always dance to "Super Rich Kids" because, well, you know, you want to touch the super "rich" paintings and whatnot. Especially if they pay you back to touch them...but that's neither here nor there.



I loved the album. I don't see it being classic still (I'm still biased towards his nostalgicULTRA mixtape as the quintessential Frank Ocean masterpiece). But it was a solid album that was worth the wait. With that in mind, and its boundless replay factor, should we be waiting with baited breath for Boys Don't Cry or whatever his next project will end up being called? Eh, yes and no. I say no because, even if he doesn't drop BDC or whatever, we still got nostalgic and ORANGE from him, two solid projects that have many classic moments. I say yes because those albums seemingly only cracked the surface of what we could get from him.

The only fear I have is this. With the anticipation as high as it is, will we ultimately be disappointed? I mean, even Prince couldn't properly follow up Purple Rain (let's be real: Around the World in a Day was a great album. But, because of the lofty expectations we had from Purple Rain, it failed in a lot of aspects). So, what's to say that Frank will top nostalgic or ORANGE?

That's kind of the crapshoot about the album. It'll be good. But, will it be great enough to justify the wait and/or justify placing it over his earlier stuff? Or will we get so caught up in the moment, the rapture, that we'll just say "oh, ok. This is great" mainly because we're that "starved" for new Frank Ocean?

Let's hope this friggin' thing drops soon, though. I'm tired of waiting.

Will Ray Lewis Be a First-Ballot Hall of Famer?

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By the time the 2017 NFL season rolls around, we'll be coming up on five years since Ravens great Ray Lewis said "I'm out" and danced his way off the field for the last time. Five years since his last season can only mean one thing: we're coming up on Lewis' first Hall of Fame ballot. Now, the title of this piece isn't clickbait. I feel Ray Lewis is one of the greatest players who's ever laced up his cleats. I believe that, without Ray Lewis, the Baltimore Ravens would've suffered as being "that other Baltimore team" and failed to recapture Baltimore's love of football. See, the Ravens needed a brash, bold HOF-caliber player to be the face of the franchise and they got one in Ray Lewis. But, when Hall of Fame time comes around, you've got to legitimately wonder something.

Will Ray Lewis be a first-ballot Hall of Famer? I'll answer that question with another question.

Does a bear defecate in the woods?

The answer is "yes, more often than not." Unless it's a polar bear or something, a bear does defecate in the woods. And more often than not, Ray Lewis should be a first-ballot Hall of Famer. The Ravens legend has the stats to back up the claim, and his leadership is unquestioned. Additionally, even though some folks won't let him forget that he was involved in a murder case, he, himself, isn't a murderer. It's hard to deny that blemish on his career, I'll admit. But, he atoned for his involvement in my eyes. No, not just through playing football. The man has, again, been one heck of a leader on and off the field since that incident and has made folks lead by example.


Do I have a problem with his initial comments regarding the Freddie Gray situation? Anyone with two ears could...even if he had a semblance of a point with them (just the wrong time and an even worse place). Plus, let's be completely honest: many sports and music icons, even if they came from the bottom, live in a different world than your average Joe. Things are seen, at times, differently. Not excusing him for going all "rawr, black-on-black crime" (which is a bad thing, but let's not get into that too much here). But, I'd like to think that I, even somewhat, understand where he came from.

However, again, the man's a legend on and off the gridiron. He's got stats records and team records that'll probably never be broken. He helped bring Baltimore two championships. The Ray Lewis dance is still something many have tried, but only a few have mastered (if you can become a meme, you're solid in some ways). And, to top it all off, he's, once again, one of the greatest to lace up and played across three decades of football. He was one of the last true smashmouth linebackers who could still rumble off some interception yardage. A hybrid of several player types, Lewis changed the game, offensively and defensively.

If Lewis isn't a first-ballot Hall of Famer, someone's got a grudge, plain and simple. Call me biased, but that's just my opinion.

Let's Talk #DARBiz: Financing

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A collaborative effort between SpeedontheBeat.com and DefineaRevolution.com, "Let's Talk DARBiz" was created with those entrepreneurs in mind. If you've ever wanted to start up your own company, we've got you. Today, Ali Golds, a UK-based writer and successful businesswoman in her own right, shares some tips for financing. So, without any further ado, let's get into it.

Being your own boss, running your own business, and being responsible for your own success, is one of the most amazing things you can do. The satisfaction of knowing that you, and you alone, are responsible for the achievements of the day; that the money in the bank has come from your hard work, and your happy clients are happy as a result of your applied skills and knowledge, is immeasurable.

So how do you get from an idea to a fully-fledged business? How do you take those skills, that knowledge and experience and turn it all into cold, hard cash? How do you take that first step into the unknown and come out the other side with a top class product, compelling brand and clients who love you?

As a seven-business veteran, an experienced start-up coach specialising in business development, and best-selling author of How To Be Your Own Boss As A Single Mum, as well as regularly consulted on business matters by a wide range of companies and founders, I’m going to show you. I’ve worked with start-ups run by teenagers right through to those in their 70’s and in every industry you can imagine, from artists and musicians, to bookkeepers and writers, via hairdressers and carpenters. There’s no challenge I haven’t encountered either myself, or through my coaching, and I’ve been round the block more than a few times.

I've experienced heady highs, and I've experienced the lowest of lows. From owning fancy houses and fast cars, to facing bankruptcy due to failed ventures – I've been there and done it. But do you know what? I wouldn't change a thing. Ridiculously wealthy or totally broke, I love being my own boss; making my own decisions and designing my own future. The heartbreak has been worth it and, as we go through this series, you’ll see why my passion for start-ups is unrivaled. After all, knowing that the business you've created, whatever it may be, has helped and supported others, is humbling. And feels pretty good too.


Over the next four weeks, we’re going to look at the practicalities of starting a business, the marketing, the finance, and then how to get it off the ground. I’m going to share my time-tested hints, tips, tricks and solutions with you, plus there’ll be lots of opportunities for you to ask me questions about your own business – or to make suggestions for other articles you’d like to see.

Enjoy the journey!
Starting a Business: Finance

Today we’re going to look at finance: sourcing it, planning it and managing it. Around the world, a mass of hearts sink… Yeah, I get it, the numbers side of starting a business is always the bit that founders fear most. They love the income potential (don’t we all?) but figuring out cashflow, profit and loss, and even doing the invoicing and paperwork each month, brings most of us out in a cold sweat. After all, entrepreneurs are doers and usually focused on getting their product or service to market and finding as many clients or buyers as they can, so the finance stuff can come a very poor second in terms of our priorities. Not good.  

Sourcing finance
Most start-ups can get off the ground with little or no inward funding; use of a home office, computer, phone and our own skills costs nothing (along with using free marketing tools in the first instance) but some businesses need stock, premises or expensive pieces of machinery and these can’t be found for free.
The first thing to say is that buying everything a start-up needs brand new, isn’t the best option. With a limited budget or access to funding, money is going to be tight and this means that every penny spent has to be justified. When I started my first business back in 2000, a furniture making operation, we needed a lot of machinery. We shopped around and looked at a number of different options, finally settling on a third-hand machine which was 4 years old, and another piece that quite frankly belonged in a museum. However, it did the job until we could afford to replace it.
Secondly: you don’t need to borrow money to get your business started. There are all kinds of ways that you can find cash to get things together, from taking a second job, raiding your savings and accepting investment from friends/family (make sure that this is a business arrangement, with an agreement in place for repayment) through to selling off unused items, which is my personal favourite. Every time I started a business, and told my kids of my plans, I heard their bedroom doors slam shut as they realised I was going to comb the house for stuff we didn’t use. And there’s always loads of stuff isn’t there? I’ve lost count of how many times I’ve sold and rebuilt my shoe collection over the years but it’s always been for a good cause. Try to steer clear of borrowing money from anyone if you can, even friends and family. I’ve heard too many stories of how this can go wrong, so if you must do it make sure that you have made very clear that this is for your business, that businesses can fail, and that you’ve agreed some kind of timescale for repayments so that everyone knows where they stand.
Thirdly: check out any form of free money i.e. grants and freebies. I’ve mentioned free marketing before, and this is an investment into your business albeit not an official one, and there are many other things that you can find for free that will help your business get off the ground. In the UK there are a range of grants for start-ups, rurally based organisations, and growing businesses and these can be sourced via websites such as UK Business Grants. In the US, try www.grants.gov. Fourthly: if you’re keen to find investors, and think your business will stand the intense scrutiny and the strength tests, then crowdfunding is the way forward. There are lots of different crowdfunding websites but they all recommend that you already have 30-40% of the funding you require in the bag before you start the process. I would always recommend taking expert advice on this.You can, of course, borrow money to start your business. From banks to funding circles, to government organisations such as Startup Loans (in the UK), everyone wants to lend you money. Please think very carefully before doing this; it puts a whole new level of stress on any business, particularly a start-up, and I don’t recommend it. That being said, if you think it’s the right thing for you – and your accountant or other financial mentor agrees – then good luck to you.
Profit & loss and budgets
It’s important to have clarity on the long term financial health of your business, and budgeting will enable you to keep a tight control on how much you spend, and give you an indication as to how much income you need to bring in to your business. It is, of course, ideal if income exceeds expenditure but in the first few months (and some start-up experts say years) accept that this is unlikely. I don’t recommend starting a business that takes years to become cash positive, let’s be clear. The reason that you have started up on your own is that you want to make money, so waiting for a year or two to make some is not going to cut it. However, do expect to reinvest much of your profits back into your business during the first few months, and make this a habit moving forwards. It’s a good habit to get into if you want to build a business that will grow.
Cashflow
Cashflow is the lifeblood of your finances. If you don’t have any cash, you aren’t going to go very far with your plans. In the next, and final, part of this series I’m going to tell you that without clients you won’t have a business at all. Clients, of course, bring in the cash that you need for cashflow. You get the picture.
Monthly cashflow forecasts should consist of expenditure (individually listed) and income (stream listed). They are a great tool, as they give you a snapshot of how your business finances will look at any given time, and show you where extra help will be needed if you don’t have the monies required to pay the bills.
Always be honest when compiling cashflow forecasts. It can be tempting to gloss over problems, and over-estimate income but the only person you’re kidding is you. I always recommend over-estimating expenses and under-estimating income for cashflow purposes; that way you have a buffer just in case things don’t go quite as you might expect one month. However, that being said, your income budget will be the basis of your sales targets so if you keep up with your business development activities every day, you should be in a good position.
Organising your start-up finances
Once you have written your plans, and know how your cashflow will pan out, you will need to open a dedicated bank account. This makes it much easier to organise your finances, particularly when it comes to the end of the tax year and you need to send in your annual accounts.
I always recommend an appointment with an accountant for all new start-ups, just to understand what you will need to collate and how best to do that to save you time and money. Things have moved on since I started my first company, and there are now loads of online solutions for bookkeeping purposes, from Xero to Quickbooks, which will reconcile your bank account with your invoices and payments, as well as give you an instant overview of the financial health of your business. I would recommend checking these out too.
Any questions? Let me know! See you next week!

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